Regent Advisory has been appointed the central services provider for the Celtic Challenge. The firm will lead competition management, marketing, broadcast coordination and strategic planning for the 2026/27 season, which begins in December 2026.

A profitable business can still fail, and in the UK, thousands do every year, not because they ran out of money, but because the money arrived too late. Cash flow is not a finance problem. It is a leadership one.

Before you sign anything, there's one question worth asking any advisory firm, and most people don't think to ask it until it's too late.